My industry gets a bad wrap. A lot. Some people feel that only fools fall for the gimmicks of advertising, and I agree. If advertising needs gimmicks, it's not worth my attention. Billions of irrelevant messages cross a person's path everyday. The trick in navigating the over-saturated world of messages is to distinguish the useful from the empty. It's like a sorting game.
Learning how to seize the attention of a large audience is the quickest way to affect change. The Obama brand did it in 4 years. Advertising's "bad wrap" is what happens when human's sorting game gets weak, when they let the empty or destructive messages enter their mind.
If you're a proponent of going green and like to eat Sun Chips, don't sort this one out.
Thursday, May 14, 2009
Sun Chips and Earth Day
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1 comment:
That's up there with packaging peanuts made from starch. Frito Lay should implement that for all their chips.
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