Monday, May 18, 2009

Board Culture

McG, the director of the new movie "Terminator Salvation" spoke at my office a week ago.  While he was here, he commented on the "board culture" in our office.  Board as in surfboard.  For those of you who haven't seen the LA Chiat\Day office, there is definitely a board culture immediately felt upon entrance.  The CCO Lee Clow's daily uniform is a T-shirt, shorts and flip flops and there is a boardroom table in the middle of the building literally made of surfboards.  


Having grown up in Orange County, McG, a high school misfit turned ultra successful film director, recognized the board culture here and commented on the benefits of a wave-inspired philosophy to a productive work environment.  He mentioned the importance of "turning the tables on a static industry" and referred to a visit he took a year ago to three major car factories in Detroit as the antithesis of this thought.  One year later... um yeah.

If anything represents turning the tables on something static, waves do.  Whether looking for change personally, professionally, spiritually, economically, or politically waves offer the greatest inspiration.  Constant, beautiful change. 

2 comments:

MaryClaire Brown said...

yea, so i REALLY love that. i'm thinking i need to go visit and possibly frolic in those waves soon to really set that idea in my being. if only...

Brendon said...

That's cool! And I'm not even a surfer...Brendon is going to LOVE this. He still looks at the surf report at least once a week even though he has absolutely no access to the waves...poor guy.